Dur-e Sameen Aamir is Associate Director at Activ8, leading the Performance Media function and overseeing the Pakistan Hub’s delivery across MENA, SEA, Myanmar, and the UK. With 7+ years of experience in digital media, she specializes in translating media strategies into structured, high-quality execution at scale.
Her core focus lies in deployment—ensuring campaigns are launched, managed, and optimized with precision across platforms including Meta, TikTok, Snapchat, and Google. She drives alignment across teams, establishes clear workflows, and upholds delivery standards to enable seamless execution across markets and varying levels of account complexity.
Dur-e Sameen works closely with internal and external stakeholders to support business development efforts, ensuring strategies are execution-ready and delivered with consistency. She is known for bringing discipline, clarity, and control to fast-paced media environments.
She has contributed to campaigns for leading brands including Saudi Aramco, P&G, Nestlé, Foodpanda, Friesland Campina, and Almarai supporting performance-led media delivery across diverse industries and markets.